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With proven success and an established track record, Akel Ventures is aimed at growing profitable brand names. Carolyn Akel, founder and president, is the go-to person for CEOs looking to increase their profits and launch thriving best-selling consumer products. Akel Ventures’ strategies include establishing, positioning and managing brand assets and growing top line revenue by building strong partnerships, improving product lines, diversifying revenue streams and overall boosting companies’ successes in the marketplace. With a unique insight into what consumers want, Akel Ventures is dedicated to turning innovative and smart products into the top-selling, must-have items on the market.
Identify your business growth strategy:
- Identify your target market
- Create a business model with a high impact growth strategy
- Develop effective marketing collateral and sales tools
- Train your team for high impact results
- Implement effective go-to-market strategies
- Create solid and scalable business architecture
- Plan your growth and execute with proven tactics
- Implement marketing calendars and sales tips and tricks for tradeshows
Get your products in retail:
- Pitch your products to independent, major, online, network and catalogue retailers
- Build your brand recognition via high impact traditional and online marketing strategies
- Select from our comprehensive database of retail contacts
Expand your customer base and brand awareness:
- Research demographics and consumer motivation
- Connect with consumers through direct newsletters and e-mail blasts using our lead database
- Build and optimize your e-commerce website
- Promote your brand with cross-promotional partnerships
- Improve direct sales through an intense online marketing strategy
Get independent and professional sales representations:
- Broker sales and account relationships between manufacturers and retailers
- Put your products into the top showrooms in the nation
- Help you to partner with sales representatives who will build and promote your brand
- Recruit a hard-line sales team that will give you results
Identify your international distribution partners:
- Source, negotiate and manage international distribution partnerships
- Identify optimal pricing strategy for distribution partners
- Introduce international brands into the US marketplace
Get Press:
- Promote your brand through online and traditional press
- Utilize our established relationships with top bloggers and editors
- Capitalize on our social media and consumer reach to get your brand known
- Work with social networking giants to create an online buzz for your product
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Akel Ventures provides our clients with a broad set of services covering all categories including consumers, retailers, sales representation, international distribution and public relations. Our vast knowledge of the consumer products industry enables us to cover all the bases so that each and every aspect of your product launch is accurately and thoroughly planned and executed.
Notable accomplishments include:
Responsible for client revenue growth of 688% between '05 and '08. As a result, the client was added to INC Magazine's 500 Fastest Growing Private Companies list
Initiated $8.5 million in new sales for one client in less than 3 years
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